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News and updates about the platform
Production webhook retry logic requires exponential backoff, jitter, idempotency tracking, dead letter queues, and per-destination rate limiting — typically 1,500–3,000 lines of code before you add any destination-specific logic. This post walks through building it yourself, then explains why most SaaS teams shouldn't.
When webhooks fail and retries are exhausted, events disappear unless you have a dead letter queue. This post explains what DLQs are, how to implement them for webhooks, and why most teams get this wrong.
Syncing customer data between HubSpot and Salesforce is a rite of passage for growing SaaS teams. This post covers the common approaches, where they break, and how an event-driven integration layer avoids the mess.
Selling integrations to many customers means managing per-tenant credentials, routing, and failure isolation. This post covers practical patterns for building multi-tenant integration infrastructure that scales.
Your app emits events. Your customers need those events in HubSpot, Salesforce, Slack, and a dozen webhooks. Event routing decides which data goes where—without turning your codebase into spaghetti.
Most webhook retry implementations are either too aggressive or too naive. This post breaks down exponential backoff with jitter, idempotency, and how to stop re-implementing retry logic for every integration.
Your product emits one event, but it needs to fan out to CRMs, webhooks, analytics, and internal systems. This post explains fan-out event routing patterns, per-tenant customization, and how to avoid a tangle of ad-hoc integrations.
If you sell integrations to many customers, you need per-tenant credential isolation, scoped routing rules, and workspace-based architecture. This post covers patterns for mapping tenants, environments, and credentials to an integration layer.
Webhooks and queues start simple but quickly turn into a tangle of retries, dead letters, and one-off integrations. This post walks through webhook retry logic, dead letter queues, and how a universal integration layer replaces hand-rolled webhook infrastructure.