Blog

Your product emits one event, but it needs to drive CRMs, webhooks, analytics, and internal systems. This post explains fan-out patterns and how to avoid a tangle of ad-hoc integrations.

If you sell integrations to many customers, you need more than a few webhooks. This post covers patterns for mapping tenants, environments, and credentials to an integration layer.

Webhooks and queues start simple but quickly turn into a tangle of retries, dead letters, and one-off integrations. This post walks through a practical integration architecture and where a universal integration layer fits.