Customer.io Integration

Customer.io is now available as a Meshes destination. Use it to identify people, sync customer traits, and track behavioral events from the product events your app already emits to Meshes.

What it does

The Customer.io integration helps lifecycle, growth, and product teams keep Customer.io profiles and campaigns aligned with real product activity.

• Identify profiles with userId, email, or anonymousId.
• Send additional payload fields as Customer.io traits.
• Track behavioral events with the Meshes event name or an optional event_name_override.
• Connect with a Customer.io CDP API Key.
• Choose the US or EU Customer.io region for the connection.

Example workflow

A user.signup event can identify the new profile in Customer.io, attach traits like email, plan, and first_name, and record the signup event so Customer.io campaigns and segments can react to it.

Get started

Create a Customer.io connection, add a rule for the event you want to send, map the identity fields, and use Send Test Event to verify the delivery. See the Customer.io docs for the setup flow and field mapping details.