Featured use cases
Customer-facing integrations first — per-customer CRM sync, per-tenant Slack, HMAC-signed webhooks. Internal product-event patterns for dev, staging, and production workspaces follow.
Customer-facing integrations
user.activatedEach customer connects their own HubSpot or Salesforce from inside your product; activation events route into every customer's CRM with per-workspace credentials and delivery visibility.
Read the use caseCustomer-facing integrations
alert.triggeredEach customer connects their own Slack workspace through your embedded UI, and product alerts arrive in whichever channel they pick — with per-tenant credentials and retries.
Read the use caseCustomer-facing integrations
order.completedEach customer configures their own webhook URL and HMAC secret from your embedded Meshes UI; every delivery is signed per workspace so customers can verify the request really came from your product.
Read the use caseCustomer-facing integrations
user.createdSeparate workspaces for dev, staging, and production — test events never reach real customer integrations, and each environment has its own connections, rules, and delivery history.
Read the use caseBilling events
payment.failedPayment failures fan out to each workspace's connected Slack, Intercom, CRM, and email — whether that workspace belongs to a customer or to an internal dev/staging/prod environment.
Read the use caseLifecycle events
user.signupOne signup event fans out to each workspace's connected HubSpot, Mailchimp, Intercom, and Slack — customer-facing tenants or internal env workspaces.
Read the use caseLifecycle events
subscription.cancelledCancellation events reach each workspace's connected Intercom, Salesforce, and Slack — customer-facing tenants or internal env workspaces — with built-in retries and replay.
Read the use caseLifecycle events
trial.endingRoute trial-ending signals into each workspace's connected Resend, Intercom, Salesforce, and HubSpot so every tenant's conversion window stays on time.
Read the use caseBehavioral & content events
lesson.completedLesson completion events reach each workspace's connected HubSpot, Mailchimp, Slack, and ActiveCampaign — customer instructors' tools, creator course platforms, or internal workspaces.
Read the use caseBehavioral & content events
page.completedPage completion events reach each workspace's connected onboarding email, in-app messaging, and team alerts — whether the workspace belongs to a customer running their own onboarding or to an internal env.
Read the use caseBehavioral & content events
page.visitedHigh-intent page visits reach each workspace's connected Intercom, Slack, and internal systems so PLG teams can react while the user is still exploring.
Read the use caseBehavioral & content events
page.visitedRepeated sales-page visits reach each workspace's connected CRM enrichment, SMS-ready tags, and sales alerts so creator and coaching teams — yours or your customers' — act on purchase intent in real time.
Read the use caseMore workflows
Customer-facing integrations, then billing, lifecycle, and behavioral event categories — each routed into whichever tools a workspace has connected.
The embedded-iPaaS core: each workspace has its own connections, credentials, and delivery history. Works for external tenants and for your own dev, staging, and production environments.
Embedded Customer CRM Sync - Route Product Events Into Each Customer's CRM
user.activatedPer-Tenant Slack Alerts - Route Product Events to Every Customer's Slack
alert.triggeredPer-Tenant Webhooks With HMAC Signing - Customer-Provided Secrets From the Embed
order.completedMulti-Environment Workspaces - Keep Dev, Staging, and Production From Colliding
user.createdRevenue-critical signals where retries, dead letters, and per-workspace delivery visibility matter most.
Payment Failed Notifications - Route Billing Events Per Workspace
payment.failedComing soon
Invoice Payment Confirmation
Coming soon
Plan Upgrade Tracking
The user journey from signup to trial ending to cancellation, routed cleanly into each workspace's connected stack.
Course progress, onboarding milestones, tutorial triggers, and purchase-intent signals routed from real user behavior into per-workspace destinations.
Lesson Completion Flows - Route Course Progress Into Each Workspace
lesson.completedPage Completion Triggers - Automate Onboarding From Real User Progress
page.completedPage Visit Triggers - Launch Intercom Tutorial Flows Per Workspace
page.visitedPage Visit Triggers - CRM + SMS Flows for Purchase Intent
page.visitedComing soon
Content Progress Segmentation
Coming soon
Webinar Attendance Routing
Behavior-driven signals that help teams react to adoption and onboarding milestones per workspace.
Coming soon
User Onboarding Sequences
Coming soon
Feature Adoption Alerts
Urgent workflows that push product context into whichever tools each workspace already monitors day to day.
Coming soon
Support Ticket Routing
Coming soon
Team Invitation Workflows